When it comes to your business listing on Google, you must include the correct details about your business. These details can help you rank higher in search results and attract more customers.
Input basic information about your business, like name, address, and hours of operation. You will also be asked to select your business category and service area.
Keywords
Google My Business is a free tool that allows businesses to manage their online presence across multiple platforms. It provides insights into customer interactions and helps businesses optimize their listings. It also offers a variety of tools that can improve SEO and drive more traffic to the website. This tool can help businesses compete with local competitors and gain market share.
The overview header provides a quick snapshot of your business and highlights important details. This includes your business name, phone number, and website address. You can also add a short description, a map, and one or more photos. Google recommends using a photo that customers can recognize. This will increase your chances of getting found by searchers in the Google Knowledge Panel.
You can select up to four primary business categories that define your service area. These are important because they determine how Google shows your business in search results. For example, if your business is a pest control service, you should select a category that clearly defines your services. It’s important to monitor changes in the available categories and update them if you notice that your business isn’t being properly represented.
The first step to transforming how your business is found on Google is to claim your listing. You can do this by searching your business on Google and clicking the prompt to sign in with a Google account. The fastest and easiest method of verification is through the Search Console. You can also use email verification, if available.
Maps
Getting your business listed on Google Maps is a must if you want to get noticed by local searchers. It’s a bit of a no-brainer and is completely free. There are some caveats, however, such as making sure your listing is accurate and up to date. This will ensure your listing gets the highest visibility and is most likely to attract new customers.
When creating your Business Profile, you’ll be asked to provide a name and location, as well as a phone number and website. You’ll also be asked to choose a business category, which is important as this will determine what search results Google shows for your company. A good rule of thumb is to use a business category that closely matches your service area. This will help your listing stand out in the local pack (also known as the map pack or snack pack).
If you find that your business is already listed, it’s a good idea to verify that you are the owner of the account. This can be done by clicking the “Manage Now” option and entering your business name and address. Google will then send you a verification code via email or by postcard. The email or postcard will allow you to make changes to your business profile and verify your ownership of the listing.
Reviews
A business listing on Google is one of the most important steps in local SEO. It is a free tool that gives your business a prominent spot in search results. You can also use it to manage photos and menu items, set up direct messaging, and add your hours of operation. You can create a business profile by visiting the official website of Google. To get started, enter your business name and address, then choose a verification option (phone, email, or postcard). Once your listing is verified, you can customize it to better capture the attention of your target audience.
In the Info tab, add a compelling company description that explains your brand, products, and services. Include key keywords in the description to boost your visibility. Also, ensure your business description matches your other listings across the web (e.g., st vs street) and avoid using keywords in capital letters.
You can also add attributes that describe your business, such as whether it’s a wheelchair-accessible facility, has Wi-Fi, offers delivery, or is minority-owned. These attributes can increase your ranking in searches, so it’s worth the effort to keep them up-to-date. You should also update your regular and holiday hours. This will prevent customers from traveling to your location only to find it closed. In addition, you can use the Questions & Answers section to respond to customer inquiries and address common objections.
Business info
Creating a Google Business Profile (GBP) is essential for businesses looking to optimize their online presence. It allows them to manage their business information and provide potential customers with the most current and relevant data. This includes optimizing keywords for local searches and ensuring that the name, address, phone number, and website match up with other online listings, also known as SEO citations. GBPs are a must for client-based businesses, like real estate agents and consultants, as well as media-centric ones, such as photographers and videographers.
Once you’ve claimed your Business Profile, it’s important to fill in all the required information. This includes your business hours, which holidays you’re open or closed, and a detailed description of your services. You can even upload a logo to make your listing stand out on search results pages. In addition, you can add attributes to your listing, such as whether you have Wi-Fi or other amenities, are wheelchair accessible, or are a minority-owned or family-operated business.
Once you’ve filled in all the required information, Google will prompt you to verify your business. You can do this by phone, email, or through a postcard that’s sent to your business address. Verification ensures that you’re a representative of the business and not an impostor. It also helps to prevent inaccurate or misleading information from appearing on your Google Business Listing.
